Project Description

Brand new jewelry style

THE CONCEPT

Tiffany & Company (known colloquially as Tiffany or Tiffany’s) is an American worldwide luxury jewelry and specialty retailer, headquartered in New York City. Tiffany sells jewelry, sterling silver, china, crystal, stationery, fragrances, water bottles, watches, personal accessories, as well as some leather goods. Many of these goods are sold at Tiffany stores, as well as through direct-mail and corporate merchandising. Tiffany is renowned for its luxury goods and is particularly known for its diamond jewelry. Tiffany markets itself as an arbiter of taste and style.

Founded by Charles Lewis Tiffany and John B. Young in New York City in 1837 as a “stationery and fancy goods emporium”, the store initially sold a wide variety of stationery items, and operated as “Tiffany, Young and Ellis” in Lower Manhattan. The name was shortened to Tiffany & Company in 1853 when Charles Tiffany took control and established the firm’s emphasis on jewelry. Tiffany & Company has since opened stores in major cities all over the world. Unlike other stores at the time in the 1830s, Tiffany clearly marked the prices on its goods to forestall any haggling over prices. In addition, against the social norm at the time, Tiffany only accepted cash payments, and did not accept payments on credit.

New Trends Availables

ALWAYS FRESH AND NEW

The first Tiffany’s mail order catalog, known as the “Blue Book,” was published in 1845 in the United States and publishing of the catalog continues in the 21st century. In 1862, Tiffany & Company supplied the Union Army with swords (Model 1840 Cavalry Saber), flags and surgical implements. In 1867, Tiffany & Co. was the first US firm to win an award for the excellence in silverware at the Exposition Universelle in Paris. In 1868, Tiffany was incorporated.

Comfortable Design

CREATED WITH COMFORT IN MIND

In 1877, an insignia that would become the famous New York Yankees “NY” logo was struck on a police medal of honor by Tiffany & Company—the Yankees adopted the logo in 1909. In 1878, Tiffany won the gold medal for jewelry and a grand prize for silverware at the Paris Exposition, which gave the Tiffany brand name added prestige. In 1887, Tiffany bought the French Crown Jewels which attracted publicity and further solidified the Tiffany brand’s connection to quality diamonds. The company revised the Great Seal of the United States in 1885. In 1902, after the death of Charles Lewis Tiffany, his son, Louis Comfort Tiffany became the company’s first official Design Director.

Best Sellers

hr

Tiffany & Co. is known for its stunning jewelry, including its glittering engagement rings – but there’s much more to the company. Since it was founded in 1837, the jewelry house has earned its status as an iconic American brand time and time again. From its role in Breakfast at Tiffany’s to its surprising ties to the NFL, there’s a long and fascinating history to learn.

Since its founding, Tiffany has been at the forefront of the world’s greatest design movements. Its Japanesque silver won Tiffany the highest honors at the 1878 Paris World Exposition and at the turn of the twentieth century, Louis Comfort Tiffany emerged as an Art Nouveau leader. From glamorous, geometric Art Deco pieces and bold cocktail-style creations to the nature-inspired works of Jean Schlumberger and Elsa Peretti, Tiffany has broken new ground time and again with exceptional designs that remain relevant today.

THE WORLD OF TIFFANY

hr

Pioneers of Design

Tiffany has broken ground time and again with a brilliant legacy of exceptional designs.

Dazzling Discoveries

Over the years, Tiffany & Co. has introduced the world to diamonds of breathtaking brilliance and a marvelous selection of previously unknown colored gemstones.

Blue Book

Initially published in 1845, the Tiffany Blue Book, a collection of extraordinary jewelry, was the first mail-order catalogue in the U.S.

Beautiful Innovation

Tiffany’s RUBEDO® metal honored the company’s 175th anniversary.